Rising Above the Rule

Getting to a site that is blocked by the local authorities comes as no surprise to those who subscribe to ISP services of the national default. Those of us who live and work and subscribe to the free zone are more fortunate. We get You-Tube. And porn. And generally stuff that the rest of the free world sees. But that's just the internet. With some magazines (provided they're allowed at all) it's a completely different form of censorship: black felt-tip markers are used (almost crudely) to shade off "inappropriate" objects or actions. Most of the time, it's excess exposure of a woman's breasts or too ample a groin. It's no wonder, many find the availability of creative inspiration and expression about as arid as the desert sands that surround us.

At our agency, we've found a means to turn this restriction into a creative opportunity. Our ad for Wonderbra has raised more than a smiling eyebrow or two. But only for those of us who work in this part of the world. It's quite unlikely that if you'd get it if you're from anywhere in the free world. But for those who don't, the shaded area is supposed to say something (duh!) Another brilliant idea from the Vincent Raffray and Peter Walker wonder-team. My only contribution to this project was the cosmetic digital enhancements to make this hot chick more perfect than she already is!